Expériences professionnelles
Executive performance marketing
Publicis Media , Beirut
De Janvier 2024 à Aujourd'hui
• Communicating with clients and planning team to develop strategies to meet clients’ digital objectives, manage budget allocation and discuss campaign performance.
• Executing and managing advertising campaigns across Paid Search platforms like Google Ads, Bing, Apple Search ads, Shopping Ads.
• Optimising campaign engagement to exceed client KPIs.
• Building different Keywords structures and launching different types of campaigns like Universal App Campaigns, RSA, Pmax, Demand Gen.
• Developing automated reports for analysis and insights and ensuring that we are on track with KPIs Objectives & Pacing using Looker Studio and Excel.
• Implementing conversion events and retargeting audiences into Google Ads, and downloading reports using Google Analytics.
• Creating over ten client presentations quarterly and yearly, including performance analysis, insights, future optimisation, and recommendations.
• Conducted and presented over ten audits at Manutan across multiple countries, focusing on increasing ROAS this was achieved through account analysis, and delivering strategic recommendations based on key performance pillars.
- Accounts:
Olympics Games, Manutan. (International)
McDonald’s, Perrigo, Le Groupe Bel, Gerlinéa, Isostar, Gerblé. (EU Countries)
Programmatic executive
Omnicom Media Group , Beirut
De Septembre 2022 à Décembre 2023
• Executed & Managed advertising campaigns across programmatic platforms like DV360, Amazon, Teads, Trade Desk and Optimised campaign engagement to exceed client KPIs.
• Negotiated and established programmatic deals on DV360, including Private Marketplace (PMP), Preferred Deals, and Programmatic Guaranteed Deals.
• Used third-party tools like Double Verify and IAS, to ensure ad viewability, fraud prevention, and brand safety.
• Developing automated reports, ensuring that we are on track with our KPIs Objectives & pacing using Excel and Google Sheets
• Supporting media planners with over twenty client presentations quarterly and yearly, including performance analysis, insights, future optimisation, and recommendations.
• Lead special project on onboarding sheet and annual leave, Training three new joiners on programmatic DSP platforms.
- Accounts: Volkswagen, Audi, Porsche, Bentley, Al Futtaim Retail, IKEA, Vileda. (GCC Countries)
Formations complémentaires
Licence en Sciences de Gestion et Finance
Université La Sagesse - Management
2019 à 2022
This bachelor's degree is a 3-year (BAC+3) program.
Commerce International
IAE de Poitier - Marketing
2022 à 2024
This program aims to train executives so they will be capable of managing marketing projects and commercial development for organizations, emphasizing a cross-functional managerial approach and integrating the challenges of new digital practices.
Parcours officiels
Langues
Anglais - Courant
Arabe - Langue maternelle
Français - Courant