Petit-Déjeuner du management facilitated by Julia Pueschel

As part of les  PETITS-DÉJEUNERS DU MANAGEMENT, organized by ESA Business School in partnership with Banque Bemo

We would like to invite you to a breakfast conference presented by: 

Julia Pueschel

The theme:  Rethinking Luxury in a Digital Chaotic World

Thursday, December 10, 2026 from 8:30 am to 10:00 am

Salle Polyvalente (Villa Rose), ESA Campus

Entrance fees: minimum $10 to support ESA

(payable in cash during the event) 

FREE for Alumni Membership Cardholders 

LIMITED PLACES

online registration  before Tuesday, December 8

Julia Pueschel is a Professor of Marketing at NEOMA Business School. She holds a Ph.D. in Management Sciences from Paris-Dauphine University, PSL, and specializes in luxury marketing, consumer behavior, and the digital transformation of the luxury sector. Her research explores topics such as luxury counterfeiting, online and offline consumer experiences, and cultural shifts in luxury consumption. Her work has been published in leading journals, including the Journal of Business Research, Recherches et Applications en Marketing, and Management International. Before entering academia, Julia spent several years in senior management roles in the UAE, where she developed a deep interest in the paradoxes of modern luxury and the evolving desires of global consumers